Job Opportunity: International Marketing Coordinator

HaGal Sheli (My Wave)

Since 2013, HaGal Sheli (My Wave) has empowered over 15,000 at-risk youth and trauma survivors across Israel by utilizing surfing as a transformative and therapeutic tool, fostering personal growth, resilience, and success in overcoming life’s challenges. HaGal Sheli’s five-year leadership program promotes social integration, self-confidence, and academic success, improving job prospects for vulnerable populations. Graduates complete the program as surf instructors, mentors, and community leaders, equipped with valuable skills and experience.

In response to the events of October 7th, HaGal Sheli expanded its reach with the emergency trauma intervention program, “Tools from the Waves.” This initiative provides essential care to individuals severely impacted by the attacks, supporting over 2,700 trauma survivors, including released hostages, displaced communities from the Gaza Envelope and north, survivors of the Nova Festival and other parties, and active duty soldiers.

Full-time position | In-office role based in Bat Yam or Tel Aviv | An immediate start.

Key Responsibilities

Marketing Strategy Development
* Design and execute an international marketing plan, with a primary focus on Jewish communities in North America.
Content Production
* Produce high-quality video content in English showcasing the organization’s social and philanthropic initiatives.
* Create engaging content, including videos, articles, and feature stories.
* Develop and distribute monthly newsletters with tailored content, updates, and partnership highlights.
* Regularly update website content to align with the organization’s activities and needs.
Social Media Management
* Create and manage marketing campaigns across social media platforms, including Instagram, LinkedIn, and Facebook.
* Leverage influencer marketing by identifying and collaborating with key opinion leaders in Jewish communities.
Community & Partnership Engagement
* Identify and establish connections with Jewish federations and organizations in North America in coordination with the International Partnerships Manager.
* Coordinate collaborations with social organizations and Jewish communities to expand HaGal Sheli’s presence.
* Support the organization’s participation in major community events and initiatives.
Marketing & Public Relations Coordination
* Work closely with the marketing and PR team to generate media coverage in Jewish publications.
* Track and follow up on outreach efforts with media outlets in the U.S. and Canada.
* Build relationships with key thought leaders to secure features in local and international Jewish media.

Marketing Strategy Development
* Design and execute an international marketing plan, with a primary focus on Jewish communities in North America.
Content Production
* Produce high-quality video content in English showcasing the organization’s social and philanthropic initiatives.
* Create engaging content, including videos, articles, and feature stories.
* Develop and distribute monthly newsletters with tailored content, updates, and partnership highlights.
* Regularly update website content to align with the organization’s activities and needs.
Social Media Management
* Create and manage marketing campaigns across social media platforms, including Instagram, LinkedIn, and Facebook.
* Leverage influencer marketing by identifying and collaborating with key opinion leaders in Jewish communities.
Community & Partnership Engagement
* Identify and establish connections with Jewish federations and organizations in North America in coordination with the International Partnerships Manager.
* Coordinate collaborations with social organizations and Jewish communities to expand HaGal Sheli’s presence.
* Support the organization’s participation in major community events and initiatives.
Marketing & Public Relations Coordination
* Work closely with the marketing and PR team to generate media coverage in Jewish publications.
* Track and follow up on outreach efforts with media outlets in the U.S. and Canada.
* Build relationships with key thought leaders to secure features in local and international Jewish media.

Skills & Qualifications

Successful candidates will demonstrate the following:
* Bachelor’s degree required; advanced degree preferred.
* Minimum of 3 years of experience in digital marketing, content creation, and community engagement, preferably within the nonprofit or philanthropic sector.
* Deep familiarity with North American Jewish communities and Jewish life, with a strong understanding of cultural nuances and engagement strategies.
* Exceptional writing and editing skills, with the ability to craft compelling narratives for social media, newsletters, and marketing campaigns.
* Proven experience managing social media platforms, including content strategy, audience growth, and analytics.
* Experience working with CRM, email marketing, and digital campaign tools; Salesforce experience preferred.
* Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.
* Strong interpersonal and communication skills, with the ability to collaborate across teams and with external partners.
* Experience working in cross-cultural and multilingual environments.
* Native English speaker (American or Canadian preferred); Hebrew proficiency is a significant advantage.

Successful candidates will demonstrate the following:
* Bachelor’s degree required; advanced degree preferred.
* Minimum of 3 years of experience in digital marketing, content creation, and community engagement, preferably within the nonprofit or philanthropic sector.
* Deep familiarity with North American Jewish communities and Jewish life, with a strong understanding of cultural nuances and engagement strategies.
* Exceptional writing and editing skills, with the ability to craft compelling narratives for social media, newsletters, and marketing campaigns.
* Proven experience managing social media platforms, including content strategy, audience growth, and analytics.
* Experience working with CRM, email marketing, and digital campaign tools; Salesforce experience preferred.
* Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.
* Strong interpersonal and communication skills, with the ability to collaborate across teams and with external partners.
* Experience working in cross-cultural and multilingual environments.
* Native English speaker (American or Canadian preferred); Hebrew proficiency is a significant advantage.

Compensation

Competitive salary commensurate with experience. Professional development opportunities.

Competitive salary commensurate with experience. Professional development opportunities.

Additional Notes

This is a full-time, in-office role based in Bat Yam or Tel Aviv The workweek is Sunday through Thursday, but sometimes it involves Fridays. Occasional travel within Israel may be required. This position may require tasks and responsibilities outside of the job description to support organizational goals.

This is a full-time, in-office role based in Bat Yam or Tel Aviv The workweek is Sunday through Thursday, but sometimes it involves Fridays. Occasional travel within Israel may be required. This position may require tasks and responsibilities outside of the job description to support organizational goals.

Equal Opportunity Employer

HaGal Sheli is an equal opportunity employer that welcomes candidates from all backgrounds.

We are committed to fostering an inclusive and respectful work environment for all employees.